MailerLite pricing: choose a plan that fits your stage
MailerLite keeps pricing simple. Start free, then upgrade only when you need additional features, higher limits or more seats. Below we break down what you get in each plan and share tips to help you decide.
Plan overview
| Feature | Free | Growing Business | Advanced |
|---|---|---|---|
| Starting price | $0 | From ~$10/mo | From ~$20/mo |
| Subscribers included (base tier) | Up to 1,000 | Up to 500 (scales) | Up to 500 (scales) |
| Monthly emails | 12,000 | Unlimited | Unlimited |
| Users | 1 | 3 | Unlimited |
| Template gallery | — | Included | Included |
| Automations | Basic | Advanced | Advanced + branching |
| Landing pages & websites | 10 LPs, 1 site | Unlimited | Unlimited |
| Remove MailerLite branding | — | Yes | Yes |
| Support | Help center | Email support | Live chat |
Notes: exact pricing depends on your subscriber count and billing cycle. Always check the official page for current rates. You can upgrade or downgrade at any time inside your account.
Free plan: test, learn and launch
The Free plan is perfect when you’re validating an idea, launching a newsletter or learning the tool. You can build forms, design campaigns, publish a simple landing page or site, and run a welcome automation. When your list crosses the free limit or you need templates and branding control, upgrade to the next tier without losing data.
Growing Business: scale with unlimited sending
This plan unlocks the template gallery, unlimited emails, more landing pages and extra users. It’s ideal once your list grows and you want time‑saving templates, quicker collaboration and higher throughput. Pricing scales with subscriber count—pay for what you actually use.
Advanced: power features and bigger teams
Advanced includes everything in Growing Business plus custom HTML editing, advanced automation logic, unlimited users and live chat support. Choose this tier when email drives a meaningful share of revenue and you want robust workflows, faster support and fine‑grained control.
Enterprise: for very large lists or special needs
When you pass six figures of subscribers or require dedicated IPs, custom limits or an account manager, request a custom Enterprise quote. Most senders won’t need this, but it’s great to have a path when you do.
How pricing scales with your list
Unlike tools that lock features behind arbitrary bundles, MailerLite ties cost to audience size. That’s good news for small teams—you get the features you need at a fair price early on, and costs increase predictably as your list grows. If you prune inactive contacts periodically and segment by engagement, you can keep costs efficient without sacrificing results.
Choosing the right plan (decision checklist)
- Just starting? Free is perfect. Launch your form, publish a landing page and send your first newsletter.
- Sending regularly? Growing Business pays for itself through time savings (templates) and unlimited sending.
- Multiple stakeholders? If you need more seats, approval workflows or advanced logic, go Advanced.
- Nonprofits & education: Look out for available discounts and annual billing savings.
Real‑world cost optimization tips
- Clean your list quarterly—remove hard bounces and long‑term inactives.
- Use groups and segments to send only to engaged audiences.
- Consolidate tools: use built‑in landing pages and forms to save on separate subscriptions.
- Switch to annual billing when you’re stable to capture savings.
- Archive old assets to keep your workspace tidy and efficient.